The fact this particular item REPEATEDLY KEEPS GOING TO SCOTUS IN A PERSISTENT PATTERN means there is a persistent malevolent evil force of informational source suppression trying to control human bodies own and entire spiritual and material 'output'.
The ultimate reason why the loudest censors keep telling everyone that 'words hurt' and 'words are weapons' is because they're inverting the truth which is that truth itself hurts their deception driven ideological control over their intended victims, by accusing their victims of who is driving the deception and the resulting 'hurt'.
They use proxies.
Impressionable puppets.
Celebrities raised since birth to 'think' and 'speak' in a certain 'approved' way.
They 'farm' proxies to create a 'material' claim of the 'existence' outside them and so their opponents are then not supposed to accuse them of 'making it up'.
Look 'there', they're NOT making it up!
Other people are voicing the same sounds and writing the same words!
YOU are wrong and must be treated to the ultimate end as such, they say.
People who are confident they are right wouldn't need to censor those they believe are wrong.
Wanting to silence is always including the fear of getting 'caught' as committing intentional deception against those who would name the deceiver.