Anonymous ID: b71af5 Jan. 30, 2021, 7:14 a.m. No.12767002   ๐Ÿ—„๏ธ.is ๐Ÿ”—kun

With GameStop, Robinhood broke the biggest rule of branding

 

The Left Emits re:GME

 

So itโ€™s no surprise that the brokerage app Robinhood took pride in its namesake, positioning itself as a tool to bring the riches of the stock market to everyday people. But this week, the company has been in the eye of an absolute sh*tstorm on Wall Street. It reacted to a Reddit-fuelled frenzy over stocks like GameStop and AMC by limiting the trading of those companies. That led users to accuse the company of protecting the institutional investors who were losing money on those surges. In fact, a hedge fund thatโ€™s a major investor in Robinhood was losing money, further sparking accusations that the company was shutting out small investors in order to protect the big guys. CEO Vlad Tenev told CNNโ€™s Chris Cuomo, less than convincingly, that the trade restrictions were to both protect investors and itself against the risk in such a volatile market. (On Thursday, Robinhood said it was raising more than $1 billion from investors to help with its cash shortage.)

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Of course that came with a dark side. In June 2020, 20-year-old Alexander Kearns committed suicide after mistakenly believing he was down $730,000 after trading options on Robinhood. Critics have been ringing alarm bells over the past year about how the appโ€™s gamification takes all the dangers of social media addiction and adds gambling to the mix. NYU prof Scott Galloway made โ€œRobinhood is the new menaceโ€ one of his predictions for 2021. Itโ€™s only January!

 

https://www.fastcompany.com/90599456/with-gamestop-robinhood-broke-the-biggest-rule-of-branding