Nielsen Just Got Woke, anons. Kek

Nielsen Launches Gracenote Inclusion Analytics To Bolster Diversity On TV

Nielsen is taking a fresh approach when it comes to examining diversity and representation on TV with the newly launched Gracenote Inclusion Analytics, which brings visibility to the gender, race, ethnicity and sexual orientation of talent appearing in TV programming and the audiences watching it. This is quite a groundbreaking feat that will empower content creators, owners, distributors and advertisers with data to enable more inclusive content.

With Gracenote Inclusion Analytics data, a distributor can highlight content within its catalog featuring diverse female leads for Women’s History Month or fuel recommendations connecting fans of diverse content with programming that caters to their taste. In addition, a studio can evaluate whether its content meets Diversity, Equity and Inclusion benchmarks and highlight programs for licensing opportunities. A brand can identify and target the most inclusive content to inform its ad investment or product placement decisions. This new venture truly fuels the “Representation Matters” mantra.

https://deadline.com/2021/02/nielsen-gracenote-inclusion-analytics-diversity-inclusion-representation-1234695851/