financefag pls 'splain how they make money on this
ok, "they" HAVE to know there will be backlash against the actions that coca-cola took. right on cue, white folks, patriots, alt-right, anti-PC types are going to RE-act by boycotting coca-cola products, and any of them that hold coca-cola stock will sell. both of these RE-actions together will drive coca-cola stock price down.
SO… we ought to assume that is what "they" are counting on. they plan to bet on the stock price going down using options or derivatives or whatever the fuck the proper terminology is.
financefags pls correct me if i'm wrong. BUT… if i might be right, if they're deliberately tanking the stock price to somehow make money, what should we all do to make it backfire on them?