You know we all do it. Three syllable words stick in memory easier. Look at all the car names with three syllables, especially ones starting with the letter (sound) A. Like it or not, I think we're stuck with it. Just like in the military, the more you object to a nickname, the harder it will stick. Just ignore it…it's not going anywhere and if we act like it pisses us off, we'll just see more of it.