https://www.niskanencenter.org/gone-country-why-democrats-need-to-play-in-rural-america-and-how-they-can-do-it-again/

Aside from the presidency, the 2020 election results were deeply disappointing for Democrats. While the blows were geographically dispersed from Maine to Montana, many shared a common feature: underperforming in rural areas. This failure obviously limits Democrats’ ability to pursue their agenda

Democrats need to focus on driving up enthusiasm among people who share their values.” As one party activist explained: “Instead of chasing and obsessing over voters who are not obsessing over us … what if we invested in voters who are more likely to vote for Democrats? Women of color vote 3-to-1 for Democrats, compared to white guys. It doesn’t make sense to use a strategy we know loses elections.” Many progressive Democrats are also ill at ease with expending additional energy and resources courting a demographic that is already overrepresented in the halls of power. From this perspective, the focus should be on reducing the influence of this voting bloc, not reinforcing it.