Moloch definitely exists. Your language has been manipulated to deprive you of the appropriate words to explain him (and others) easily.
Cute. But think about the relationships between ideas. Can you rearrange them however you like? If you can't, does that make these relationships tangible, real things?
Okay, lets give it a try. If you choose to associate the idea of torturing someone else with the idea of personal pleasure, what does that do to your ability to relate to other people?