Bad news boosts sales
Normally bad publicity is bad news for companies, but not this time.
That's according to Ad Age magazine, which looked at Amazon sales data for the past month.
It claims sales at the Springdale-based company have soared since the incident.
Ad Age says Gorilla's Amazon best-seller rank has more than doubled, with Google searches up 50 percent as well.
Kurt Keely manager of Woods Hardware in Lockland is not surprised.
"It's a local company that just produces great products. So it's a great sell," he said.