Media psyop.
Hard working, ethical, intelligent, genius level people are made to be criminals who became successful at the cost of other people in a zero sum game.
Corrupt, dissolute, immoral persons who have no talent and must resort to power politics to maintain their positions are cast as successful with a heart for giving to those in need.
It's an attempt to change the paradigm of what behavior to emulate.
Loser types can't compete on a level playing field against an educated, talented pool of engaged citizens. they have to cheat and use force to gain an advantage.
Compare Trump kids vs Bidan kids, and what the media does to each. Look at "Dr." Jill trying to sputter Spanish or getting off "AF1" dressed like a streetwalker on Easter compard to Melania's sense of decorum, recognition of her role model position and language skills, and how each is portrayed in the media
These people are dirty and vicious. Need to hold the line.