I search for the ultimate meme
Nam Shub: An incantation, chant, poem, or speech thought to have magical power in Sumerian texts.
Have you ever had a song stuck in your head, a video, an image? All of these things are in a sense ideas that have gone 'viral'. They spread, infect, and multiply in the same manner as a virus. For examples you can consider anything from the spread of Communism, to religion, to any super popular video on YouTube. These viral ideas can be classified as 'Nam Shubs'. The Nam Shub was first spoke of in Ancient Sumerian culture as basically a form of programming for the human mind, brain washing if you will. The Nam Shubs of the past were much more total than todays YouTube videos. To contemplate the true implications of such a thing we go to science fiction, as we often do to supply plausible and acceptable scenarios to the seemingly farfetched. In Neal Stephenson's novel Snow Crash, he explores the full implications of the Nam Shub and what it could be used for.