Yes, the mask means something. I was reminded of this Bible verse. Maybe those unmasked are being transformed into the likeness of their Creator?
When Moses had gone up onto the mountain where God gave him the 10 commandments didn't he return with his face so radiant the people couldn't look at him? So..he veiled his face for them.
https://www.biblegateway.com/passage/?search=2%20Corinthians%203%3A13-18&version=KJV
I guess I am wondering if the veil/mask or the desire for one says something about a person's faith/relationship with God.
In Moses case donning the veil seems to me to have been because the people could not tolerate the radiance.
I don't have this figured out, but it seems at present that the pressure to wear one is about coercing loyalty to or enslavement to something bad.