Gaming revenues are much greater than movies and TV.
Virtual environments permit even greater control of human consciousness.
The cult has put millions man hours into developing seductive pseudo or anti-realities - using the same form of sophisticated psychological design elements used to keep gamblers at the tables in Vega.
The purpose is to increase the emotional intensity and prolong the interaction
In game players emotional states are detected and observed in real time. (see images) allowing for AI player avatars to manipulate the player into in game purchases.
Games also aggregate data about players from outside the game. If the data they buy from FB says (for example) that the player's mother died, the AI can and will use such real life events in a sales pitch.
How the technology works and how well it works( 2000 % increase in in game sales) means this technology is being rapidly adopted by major game monopolies like Steam and supposed competitors like Riot.