Facebook approves alcohol, vaping, gambling and dating ads targeting teens, lobby group finds
Facebook is accused of harvesting the data of teenagers and on-selling it to advertisers for targeted alcohol, gambling, vaping and dating ads.
Key points:
Lobby group Reset Australia set up a fake account and created advertisements on Facebook targeting teenagers
It says the results show Facebook treats teenagers as if they are adults
A group of school-age teenagers that spoke to the ABC said the experiment felt like "you're being spied on"
The findings were revealed in a report, released today, by lobby group Reset Australia — the local arm of a global initiative working to "counter digital threats to democracy".
The group last year set up a fake account, Ozzie News Network, to test whether Facebook treated the data of teenagers differently to adults.
As well as gleaning information about users from activity on Facebook, online trackers — known as “cookies” — can follow users as they browse elsewhere on the internet.
The data sets are then used to create targeted ads by social media sites, such as Facebook.
Investigations overseas have shown tracking and profiling occurs on other big tech platforms like Instagram — owned by Facebook — and YouTube.
"What we found was there was no difference in the way they were treating teenager's data," Reset Australia executive director Chris Cooper said.
"It enabled advertisers to buy access to those profiles and target teenagers around very questionable interest areas such as gambling, smoking, alcohol and even their dating status.
"It's shocking and concerning."
After discovering this, Reset Australia submitted its own advertisements in these interest areas.
It says Facebook rejected two of its advertisements featuring regular cigarettes, but when it resubmitted the ads displaying electronic cigarettes, they were approved.
https://www.abc.net.au/news/2021-04-28/facebook-instagram-teenager-tageted-advertising-alcohol-vaping/100097590