https://www.karmaandluck.com/blogs/news/the-history-of-the-red-string-bracelet-how-to-use-it-today

"Today many people use it as a symbol and as a reminder that they are not alone; a symbol that they are loved, supported and safe; a prompt to stay positive while staring down the face of what appears to be adversity."

https://mobile.twitter.com/IvankaTrump/status/1390028772842246144