Toying with identity? Lego unveils ‘LGBTQIA+’ rainbow-themed set designed to ‘celebrate everyone’
Lego has joined the growing roster of woke toy companies with a new buildable display model designed to symbolize “inclusivity,” prompting some to dismiss the construction set as a cynical marketing scheme.
On Thursday, the Danish toymaker unveiled its ‘Everyone is Awesome’ set, which features a rainbow-flag-inspired backdrop and 11 monochrome figurines, each with their own hairstyle and color.
The model is designed to “celebrate the diversity of our fans and the world around us,” and serves as a “symbol of love and acceptance by the LGBTQIA+ community,” the company explained in a press release.
According to activist group OutRight Action International, LGBTQIA stands for “Lesbian, Gay, Bisexual, Transgender, Queer and/or Questioning, Intersex, and Asexual and/or Ally.”
https://twitter.com/LEGO_Group/status/1395303326879735811
20 May, 2021
13:00
https://www.rt.com/news/524314-lego-lgbtq-rainbow-themed/
Another one to boycott