Anonymous ID: f7d5c4 May 22, 2021, 9:45 a.m. No.13727876   🗄️.is đź”—kun   >>7888

Concealer. Blur. A Rod.

 

Alex Rodriguez announces concealer line, ignites conversation around men wearing makeup

 

Alex Rodriguez is taking a swing at the beauty industry.

 

On Thursday, the 45-year-old baseball legend shared several photos to his Instagram — one of him just posing, with a beaming smile, and another showing him using a blur stick by the company Hims, a wellness brand that gives men affordable access to hair, vitamins, mental health, skin products and more. The concealer, which he worked with the brand to create, was specifically designed for the needs of men.

 

"Working with the Hims & Hers team, I wanted to create a product that solved an issue I faced every day. I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps," he captioned the photos, in part.

 

"Men wearing makeup is possibly the worst kept secret out there — we know 50 percent of men today are using a facial cosmetic product to help cover everything from razor burn to dark circles," Coles explains. "And yet, when we looked at the market, most of what was out there was far below our expectations. Products with only 3 shades? Loud macho packaging that discreetly couldn’t fit in your pocket? We heard from men that they wanted something that seamlessly fit their lifestyle and skin, could promise to never sweat or look obvious, and didn’t take an expert to apply. Whether on Zoom or in real life, we believe it's never been more important to feel good in your skin."

 

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https://www.yahoo.com/lifestyle/alex-rodriguez-coversation-men-wearing-makeup-212643955.html