"Qanon" was always a sort of media calling card/label. People don't understand disinformation and social engineering campaigns. One of the first things operators do is create a parallel culture or idea and spread it. For example - 9/11 truth. What started as "huh, they found those passports rather comveniently… Knew these guys were here the whole time… And the saudis were given a priority pass out of here…" Quickly morphed into more bombastic arguments about "jet fuel can't melt steel beams, holograms hit the towers, and missiles hit the pentagon."
The entire thing got submerged into a parallel culture which, even if you accepted their arguments, didn't go anywhere. "Okay. Holograms hit the towers and the GDI Ion Cannon blew it up. … What do I do with this knowledge/information?"
The same with Qanon. It was created deliberately as a parallel culture to try and control the discussion and public perception. The media always plays along, because for some reason all they can do is mock people.
However, two can play at this game.
Jan 6th could have been much, much worse had real paramilitary operators been present. Imagine what a single squad of veterans of combat (or even just well trained) could have achieved under that cover. Were I looking to bring down the system and had that kind of opportunity, I would habe been passing out rifles like candy and only a handfull of our government's federal legislators would have escaped - the ones I let escape.
Certainly, the democrats themselves were willing to pay for just that. They do not like the constitution or our government. They were interested in not only destroying it, but legitimizing their power grab.
To subvert this… You get a guy dressed as a viking to storm the chamber. And why not call him a qanon shaman for the marketing it creates?
It's the perfect clash of realities and narratives. On one hand, the media is proclaiming terrorists and radical militants… While the television shows a guy larping as a viking laughing and having fun. In a world where people have become serious about all the wrong things - it is like icing on the cake.