These pickles control when you feel better, and when you feel worse.
If you go against their egregore, pressure is put upon you.
If you go with their egregore, pressure is lifted.
It's psychic dog training, their goal is for you to be married to the egregore and fulfill its goals.
If this is above your understanding, you shouldn't be on this battlefield.
You're just another NPC for their insidious desires.