Nobody gaslighted AJ. He is the ringleader.
https://www.psychologytoday.com/us/blog/the-secular-shepherd/201604/edward-bernays-uncle-freud-and-betty-crocker
Edward Bernays, nephew of Sigmund Freud, creator of the Ivory soap advertising campaign for P&G. Social manipulation through advertising. Ivory soap, sponsor of As The World Turns.
https://julierudd.wordpress.com/2012/02/12/edward-bernays-and-ivory-soap/