Yep. Meet them where their eyes and ears & Hearts and Minds are. Which, despite as much as old guys hate it, the front lines for the mind is on TikTok, you can be scared of biometrics, voice prints etc, but I'm planting Pepe seeds for tomorrows Kekistani's.
Every generation needs an understanding of the threats facing our nation/way of life and no better way to reach that demo/psychographic than with the apps and genre of music that they're loving.
See you at the finish line.
God Bless America and God Bless our unconventional warfare psyop-busting rappers.