I studied the psychology of advertising for years. The white papers hanging off the edge drives the eye to his crotch. The first thing the eye sees on any image is Left, Slightly low of Center. Once that happens, the image spotted first drives the eye to the next location to view. The eye then travels a path the graphic artists designs it to follow. Putin's knuckles direct the eye next. Note worthy because the book pattern is off and not eye appealing for such a Stately photo. It is disruptive to the eye