Wouldn't be the first time.
>Rumor confirmed. McAfee Q pic has a cryptographic KEY embedded in the image file. Someone was able to view this in Photoshop.
>
>Instructions: FBMD23000965010000290400004b0400009d0400007a0c0000f90d0000af1000005e1200000414000068170000
You should check other pictures on instagram before confirming rumors.
Check for example this here:
https://www.instagram.com/p/CN8HW_oHex4/
Special Instructions: FBMD2300096801000024400000a54800009d53000069a700008bd30000edef0000eb2901007b48010015600100
OMG, it's another secret message.
No, it's not. It's typical tracking shit embedded in all images.