Anonymous ID: a1ba49 July 20, 2021, 10:43 p.m. No.14165633   🗄️.is đź”—kun

How Black Rifle Coffee Used Every Trick In The Book to Fool Conservatives

 

Once again, patriots are learning the hard way that when you tether your identity to a for-profit institution, you’re setting yourself up to be disappointed.

 

Black Rifle Coffee Company was supposed to be a company that countered the effete stereotypes of other coffee sellers. When Starbucks promised to hire refugees, BRCC pledged to hire veterans. The company ran a promotion donating free bags of coffee to police officers. Its products are adorned in pro-military, pro-police kitsch. Black Rifle was supposed to be the rare company willing to openly market to the majority of America that doesn’t enjoy riots, protesting the flag, 13-year-olds getting castrations or double mastectomies, and every other piece of the ideological package that has become America’s de facto ruling ideology.

.

.

.

So what should patriots do going forward? Well, if you like coffee, buy coffee. If you can give money to a company that shares your values, or avoid giving money to one that hates them, even better. But stop tethering your identity to specific corporations, and stop being an easy lay for slick marketers who try to impress you by putting a gun on a coffee mug. Fundamentally, it is liberals who derive meaning from brand allegiance and living life as contrived stereotypes (this is why they are so attached to identity politics). Americans of all political affiliations must adhere to something greater: Family, traditional values, and enduring, inherited institutions that don’t treat them as marks from which to grift another dollar.

 

https://www.revolver.news/2021/07/black-rifle-coffee-new-york-times/