>Evan Hafer, CEO
No one but the owners know their true initial thoughts about Trump or MAGA but they hitched to them while making money being associated was "good".
However, Hafer and Bet, co-owners were not deeply patriotic like Mission BBQ, they were out to make money.
It didn't seemed to make sense to Hafer and Bet to stay with Trump after Jan 6 and seemingly they felt this was a good time to make a break. They definitely were not awake because they believed the media view of Jan 6 and supported Bill Barr's view of no problems with the Nov 2020 election.
"In a video, the company's CEO Evan Hafer stated that BRCC had not and would not sponsor Rittenhouse. "We're not in the business of profiting from tragedy," the CEO of the gun-themed coffee …"
https://www.thedailybeast.com/black-rifle-coffee-was-maga-royalty-until-it-turned-on-kyle-rittenhouse
I read several articles and this is the summary I have come up with.
Truly makes me sick! I have never had BRC but I have had a positive view of the company until now.
They simply used Maga to make money. Capitalism at its best. But I hate fake people.
I will use Hafer's words: I find his attitude and false pretense of using patriotism to sell his coffee "repugnant".