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CULTURE

Inside The World Of Unruly, The Management Agency That Allegedly ‘Pimps’ Influencers And Models

BY ELIZABETH CONDRA·Jul 29th 2021· 7 min read

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Inside The World Of Unruly, The Management Agency That Allegedly ‘Pimps’ Influencers And Models

Ever wanted to be an influencer? Unruly Agency and its smaller partner firm, Behave, have made a name for themselves in the media world, representing TikTok stars, popular OnlyFans creators, YouTubers, models, and more.

Now, the edgy, youth-based marketing firm is in a world of trouble in the wake of a lawsuit filed by one of its clients, alleging that the company has been engaging in seriously shady tactics – including profiting from pornographic material of the plaintiff that they didn’t have permission to release.

The Price of Fame

Unruly and its influencer-based partner Behave represent the likes of Daisy Keech, YouTuber Tana Mongeau, and Too Hot To Handle’s famous boy toy Harry Jowsey. Unruly advertises themselves well, selling the narrative of “elite influencer marketing and social media marketing” to wide-eyed influencer wannabes. They also gain clients through the promise of partnerships with well-known companies like FashionNova, and supposedly thrive on “female empowerment.”

The firm was created in 2020 by social media influencers Nick Gathrite and Tara Electra, who already had a social media marketing agency under her belt. As of January of this year, Unruly was already managing 40 models.

https://www.eviemagazine.com/post/unruly-behave-management-agency-pimps-influencers-models