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Anonymous ID: d7ed11 Aug. 9, 2021, 6:47 a.m. No.14305019   🗄️.is đź”—kun   >>5021 >>5034 >>5264

https://nypost.com/2021/07/18/victorias-secret-scrubs-the-angels-from-its-stores-in-revamp/

Victoria’s Secret scrubs the Angels from its stores in revamp

When Victoria’s Secret’s three-story flagship in midtown Manhattan reopens at the end of July, it will be scrubbed of any evidence of its former pride and joy: the Victoria’s Secret Angels.

The store, which has been closed since the pandemic hit in March of last year, is currently gearing up for a relaunch that will not include the company’s trademark framed photographs of supermodels looking as if they are in the throes of ecstasy while wearing the company’s lingerie.

The construction crew hard at work on the store are also removing a museum-like homage to its Angels that has long occupied the store’s third-floor. The exhibit consisted of headless mannequins donning elaborate costumes (think Las Vegas showgirl meets S&M-obsessed fashion designer) from past Victoria’s Secret fashion shows.

Customers can also bid farewell to the videos that ran on a constant loop on television screens of its fashion shows and interviews with models, a spokesperson confirmed.

Located in the heart of a busy shopping district on Fifth Avenue near Rockefeller Center, the flagship is currently among hundreds of Victoria’s Secret stores undergoing major makeovers as the lingerie seller scrambles to revamp its image from a company that objectifies women to one that empowers them.

In 2019, Victoria’s Secret scrapped its once popular fashion show amid backlash over its refusal to include women of different shapes and sizes. And it’s been slowly adding plus-sized models to its marketing materials since last year.

In its most dramatic move yet, the company recently announced that it has signed soccer star Megan Rapinoe, freestyle skier Eileen Gu and a slew of other accomplished women to help rebuild its brand. Other brand ambassadors include Indian actor and tech investor Priyanka Chopra Jonas, and plus-sized model Paloma Elsesser.

Redoing the stores, which have largely looked the same since the mid-1990s, is a big and likely costly step in the process as the company gears up to be spun off from its parent company, L Brands, in August.

About half of Victoria’s Secret’s 1,400 global stores have begun to swap out the angel imagery for a look that is “more inviting for women to enter,” Victoria’s Secret’s new creative director, Raul Martinez, told The Post.

Anonymous ID: d7ed11 Aug. 9, 2021, 6:47 a.m. No.14305021   🗄️.is đź”—kun   >>5029

>>14305019

The bricks-and-mortar makeover is perhaps best represented by Victoria’s Secret’s newly revamped store at the Polaris Fashion Place shopping mall near its Columbus, Ohio, headquarters, where the lingerie juggernaut has upped the brightness of light bulbs and exchanged its black lacquered walls for a softer shade of pink.

It’s also trashed the boudoir decor that has defined it for decades (think bubblegum pink velvet furniture), in exchange for simple white and black display tables and dressers.

The mannequins include full-bodied shapes for the first time in the company’s 44-year history, and the models on display are of women of all shapes and sizes looking sexy because they are happy and not the other way around.

Store associates are being instructed on the company’s new ethos, helped by slide presentations that have been shared by CEO Martin Waters at companywide meetings, according to a spokesperson.

Martin has echoed what he has been telling associates in a recent earnings call where he said: “We are moving from what men want to what women want; We are going from a look to a feeling, from excluding most women to including all women, from mostly unattainable to grounded in real life

Of course, the NYC flagship may be designed with more flashy displays than a traditional mall store because it serves as a global showcase for the company’s products. Victoria’s Secret declined, however, to elaborate on its design plans for the Fifth Avenue store currently under construction, including its plans for what will replace the museum-like homage to the Angels on the third floor.

The supermodels aren’t going away entirely. There will just be fewer of them.

“The word angel is retired but that doesn’t mean the women we worked with as angels are retired,” Martinez said, adding, “We did have conversations with the former angels. It was an honest conversation.”

Martinez declined to elaborate on that conversation, but said at least three Angels continue to represent the brand: Taylor Hill, 25, who became an angel in 2015, Grace Elisabeth, 24, who became an angel in 2016 and was recently photographed nine months pregnant for the brand’s first ever Mother’s Day campaign, and Helena Christensen, 52, who was photographed with her 21 year-old son for the Mother’s Day campaign.

Not everyone thinks the transformation, which is expected to evolve, will work, or that it will win back customers it offended in the past.

Former Victoria’s Secret Angel Bridget Malcom recently slammed the company’s rebranding on TikTok as a “performative allyship” and “joke.” She claimed that Ed Razek, former chief marketing officer for the company’s parent, declined to using her in a show and said her body “did not look good enough” because she inched up from a 30A to a 30B in bra size.

But retail consultant Gabriella Santaniello notes that the company “didn’t have a choice,” but to shed its image for something new. “It will be interesting to see what happens next,” she said.

Anonymous ID: d7ed11 Aug. 9, 2021, 7:21 a.m. No.14305220   🗄️.is đź”—kun   >>5225

Milana Aleksandrovna Vayntrub is a Soviet-born American actress, comedian and activist. The daughter of Jewish refugees, she began her career as a child actress shortly after immigrating to the United States. She came to prominence for her appearances in AT&T television commercials as saleswoman Lily Adams from 2013 to 2016 and since 2020. In addition to her commercial appearances, she was a series regular on the Yahoo! Screen science fiction comedy Other Space (2015) and had a recurring role on the NBC drama This Is Us (2016–2017). Vayntrub has also voiced Squirrel Girl in the Marvel Rising franchise since 2018 after being cast as the character in the unaired television pilot for New Warriors.

 

Vayntrub was born in Tashkent, Uzbek Soviet Socialist Republic, USSR, and is Jewish. When she was two years old, she and her parents immigrated to the U.S. as refugees to escape antisemitism, settling in West Hollywood.[citation needed] She started acting in Mattel Barbie commercials at the age of five, due in part to her family's financial problems. Vayntrub briefly attended Beverly Hills High School, but dropped out after her sophomore year, got a GED, and went on to earn a Bachelor of Arts in Communication from University of California, San Diego. She studied improv comedy with the Upright Citizens Brigade.

 

In January 2016, after visiting Greece and meeting with refugee families fleeing the Syrian Civil War, Vayntrub co-founded a website and social media movement called Can't Do Nothing to spotlight the European migrant crisis.

Anonymous ID: d7ed11 Aug. 9, 2021, 7:23 a.m. No.14305225   🗄️.is đź”—kun   >>5240

>>14305220

>Vayntrub co-founded a website and social media movement called Can't Do Nothing to spotlight the European migrant crisis.

http://cantdonothing.org/about/

 

We want to provide you with opportunities to make an impact on global activities. On January 26,2016, #CantDoNothing launched both the start of their organization and Global Refugee Crisis social campaign, designed to help everyday individuals have a real positive impact and assist refugees worldwide.

Founded by actress Milana Vayntrub and entrepreneur Eron Zehavi, #CantDoNothing is focused on helping each and every person effect real change. #CantDoNothing is supporting new and thriving organizations like The Syria Fund, Boat Refugee Foundation, and Off Track Health to help everyone spread their voice, time, and money to help thousands of refugees.

#CantDoNothing, hosted at www.CantDoNothing.org and on social media outlets at @CDNGeneration, focuses on helping refugees by having its supporters use their voice in posting on social media, their time in volunteering, or their money in donating to select organizations working directly with refugees. The organization concentrates on the real positive impact participants can have in helping refugees immediately.

“It is important for us to emphasize not just the problem, but all the things we can do to end it,” says founder Milana Vayntrub. “We hope everyone will post about #CantDoNothing on their social media, and challenge three friends to participate by tagging them. I really believe we all have to power to be influencers, to use our voice and create a ripple effect of Good.”

Milana was inspired to start her organization after a trip to Greece where she volunteered her time helping refugees. At first, she didn’t know how to help but she felt she couldn’t “do nothing.” And now, Milana has created the #CantDoNothing campaign to help others take action. To participate, simply film a video or take a photo with your #CantDoNothing sign and post to your social outlets explaining how you are taking action and why you know in your heart you #CantDoNothing. To help the movement grow, tag 3 more people to participate! For more information on both the organization and the social campaign visit Can’t Do Nothing at CantDoNothing.org.

Anonymous ID: d7ed11 Aug. 9, 2021, 7:26 a.m. No.14305240   🗄️.is đź”—kun

>>14305225

>http://cantdonothing.org/about/

 

Eron Zehavi is a socially conscious entrepreneur, advisor and investor, working towards a happier, healthier, and more compassionate world. He is the Founder and CEO of Servicate, powering job creation in the Service Economy through On-Demand platforms. Prior to Servicate he was the Co-Founder and Chief Rewards Officer of Swagbucks, the web’s largest and most engaged social rewards and loyalty platform. Eronis also a passionate vegan, sitting on the Advisement Board of the Good Food Institute, KarmaKarma and the Food Revolution Network.