Why are you using neurobiology on us Q? You social engineering little devil you.
By raising dopamine levels by means of anticipation? Thats social engeneering 101. And btw, having teeth aint jack shit in comparison to whats really possible. Add in a little toxoplasmosis and yeah, there ya go.
Throwing in an unpredictable maybe changes the whole equation, the fact that you havent seen anything only makes you more addicted.
Everyone is a larp
Stick a pin in that insular cortex, haha