How I Murdered The Weekly Standard
A Secret History of How the Never Trumpers Lost the War of Ideas
Emerald RobinsonAug 20
Three years ago, I wrote an essay on “The Collapse of the Never Trumpers" that caused quite a stir. Rush Limbaugh talked about it on his radio show, while Nigel Farage congratulated me in the halls of Parliament. Hundreds of people wrote me "thank you" notes. The haughty Never Trumpers, not so much. My modest proposal was that the 3% of Republicans who never approved of President Trump should stop pretending that they were spokesmen for the 97% of Republicans who did. In the corporate media, where 97% of that 3% were keeping a high profile on cable news, the distortions became preposterous. This seemed to me elementary logic. But for the tiny group of delusional Never Trumpers, my modest proposal fell on them like a ton of bricks.
In the end, my essay ignited a kind of public war among conservative intellectuals that helped to bring down the neocons and the Never Trumpers in the media. Not only did the Weekly Standard shut down, but the National Review kicked out Jonah Goldberg, and the neocon's peewee prince Bill Kristol went to work for Democrats - all in six months. How did that happen? They had no base of support outside of the Beltway, and they were in willful denial about their own unpopularity. This dynamic was obvious at all levels of media, but let's take a high visibility example: the old panel at Fox New's Special Report with Bret Baier. Now, Bret Baier is obviously a very quiet Never Trumper but if you stacked your daily panel with Stephen Hayes, A. B. Stoddard, and Jonah Goldberg and these were the “conservative” pundits you picked to defend President Trump's policies then it's obvious what Bret was doing.
A week or so after my essay appeared, I got a very short and shrill phone call from one of Bret's staffers - who was a rabid Hillary Clinton supporter, no less. When I picked up the call, she was angry and breathless and did not want to do small talk. She said: "You don't know what you've done, you don't understand the damage you've caused to this show." I asked her to calm down, and be specific. She hung up instead.
This bizarre exchange piqued my interest enough to watch Bret Baier's show that night, which was an emotion I rarely felt for Special Report. Sure enough, Bret Baier ended the episode with an odd little "farewell" segment to Stephen Hayes. The gist of it was that Hayes was suddenly taking "a one year vacation to Spain" with the family. My first thought was: who does a video farewell when they take a vacation? The whole thing was pure baloney. It was now perfectly clear why Bret's hysterical staffer had called. Apparently my essay had been a crucial factor in getting Stephen Hayes kicked off TV. Someone over at corporate had finally looked at the piss poor ratings Bret was getting and the light bulb went off: no one wants to listen to Hayes anymore. That was certainly true. (A few months later, the sour puss A. B. Stoddard also disappeared from the Special Report show - this time without a video farewell.)
Hayes getting axed left me surprised. How was I to know that Fox executives could read? How was I to know that Baier and Hayes were roommates in college? Did Hayes sail to Spain on one of those idiotic cruises that he was always pushing on his subscribers? Jonah Goldberg had been taunting me from the pages of the National Review that the Never Trumpers were all doing fine – and then suddenly none of them were doing fine. In his video farewell, Hayes wanted everyone to know that he'd be back in a year, and that he was still the chief editor of the Weekly Standard magazine. Both of these statements actually turned out to be false. Five months later, I got a call from an insider that all the employees at the Weekly Standard were being asked to prepare for the worst. Had anyone run with this story yet? No they hadn't. Had it somehow fallen to me to be the first to announce the end of the celebrated neocon magazine where Bill Kristol and Stephen Hayes had regularly taunted the American working class? Yes it had. The Lord had delivered them into my hands. So I gathered my facts together on a Tuesday afternoon and sent out this tweet:
Multiple sources tell me that neocon magazine @weeklystandard is expected to close its operations in a few weeks. It had lost many subscribers since the 2016 election as its NeverTrumper editors Bill Kristol and Stephen Hayes and Charlie Sykes publicly aligned with the Left.
Suffice to say: my cause was righteous. On December 14, 2018 Clarity Media gathered the staff of the Weekly Standard together for one last conference call, and let everybody go. (That wasn’t my advice, by the way. I believe in mercy.)
https://emeralddb3.substack.com/p/how-i-murdered-the-weekly-standard