By Any Means Necessary
Might as well be trademarked by these fuckers
Pic is the last May Day mystery ad prior to 9/11 found here
http://www.maydaymystery.org/mayday/texts/01-may1.html
Print date May 1, 2001
FWIW this particular ad also tells its followers to start taking organ donation medication
If there were a physical playbook it'd likely be these ads