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must have a "chosen one" / "savior" (throw in some mystic powers and / or protection)
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pick up some actually innocent fashion trend and call it symbolism (no need to thank the fucktards for helping to pit us against each other.)
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some mystic mumbo jumbo - a complete unknown nobody had a "pink diamond on the forehead" or some other make-it-sound-Satanic gibberish
Here's the real story
start of with a tiny grain of truth and / or plagiarize some other popular literature
(today it's the pale horse of Revelation - plague - how fitting for right-here-right-now)
spin out a bunch of bullshit like you have inside info (anonymous source or prophetic mumblings divine insight)
goal: best seller, maybe even a move
ultimate goal money
(they will call it warning / charity 'helping' to save us all, but reality is fleecing the unwary / unwitting.)
and even better shills like this anon drink the cool aide and help spread it - for free! (more money for author - fuck yeah!)
Yes people that victimize the weak are evil
but people that profit from it (selling hope, insight, paths to escape to the victims) are even more total twisted fucks!