All the inconsistencies and doublespeak is not for them, it's for trusting 'sheep' to define and identify themselves in order to trick them into dividing themselves into 'groups' and to blame themselves instead of the source (great deceivers/satanic cult).
It's the same ANCIENT social 'dialectic' code to perpetuate tyrannical political systems.
They're going for broke, their lives depend on it. If they stop, they die sooner. If they don't, they believe they'll escape.