I don't live in CA so pure (but rationally concluded?) speculation.
Californians have been talking about this amongst themselves for months. It is widely perceived by most on the ground that Gavin is not liked by anywhere near a strong majority of Californians.
66.9% to 33.1% is HUGE and you don't have to be a math wiz to put together concept #1 with concept #2 to conclude, if you have ANY ability to be honest with yourself, that the system is corrupt.
Something like that?
Cognitive dissonance installation ongoing.
Or maybe I'm giving NPC's far too much credit. Or maybe reaching NPC's at all isn't even a target.