Have you ever wondered WHY companies go to such great lengths to hide the inflation? Think about it.
Let's say you want to buy some ice cream, years ago, you could buy it in half gallon and gallon containers, can you now? Why not? If I am a producer of ice cream, I sell the containers at a certain price per unit. Along comes some inflation, and now, my $2.99 gallon of ice cream costs $7, what to do. I know, I will put it in a smaller container and only slightly raise the price some more, giving the illusion that it hasn't really gone up that much, but in reality, you are now getting LESS ice cream and paying more for it. Now think of the costs involved for the guy who sells the containers to the ice cream manufacturers, he now has to retool his line to produce smaller containers. The same goes for the guy filling the containers with ice cream. He now has to reset his production line to run smaller containers.
Now, ask yourself a question. WHY would they go to all that trouble, just to HIDE the inflation? Why hide it at all? Are they just trying to keep the sales rolling, or is there more to it?