I think he is, but he is trying to create a kinds of old school hipster Rollings Stone for the new millennium. He is a Martian Artist, MMA Fighter, TV Sitcom Actor, Stand Up Comedian Bowhunter who trips acid, drinks fine scotch, drinks expensive coffee, works out with ice baths and an isolation chamber and hangs out with the cool crowd. I would say he is one of \them\
He is a little too much of everything to really take too seriously.