What is Rubicon Strategy Inc?

https://rubiconstrategy.com/

Why is the Co Founder of this company that represents pharma companies like Pfizer and AstraZeneca - also part of the Canadian govt. having direct ties with Ford and I'm sure, others?

Why does this matter? I'll let rebel news take it from here:

https://www.rebelnews.com/ontario_govt_big_pharma_conflict_of_interest_dr_charles_mcvety_thinks_so