I am digging on this guy I think is Kyrsten Sinema's ex husband Blake Dain. This exhibit he did for Nike in 2013 monitored peoples brain functions as they walked through the exibit.

Creepy.

Blake Dain

Production Design Director

For its Hyperfeel product launch, Nike commissioned a high-profile interactive arts installation. The resulting design collaboration launched on the streets of NYC during fashion week. The exhibition was housed in a temporary structure, and visitors were invited to walk barefoot through a variety of experience-rich reactive corridors. Guests' brain functions were monitored during the exhibit and translated into digital media.

http://www.blakedaindesign.com/#/hyper/