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Targeting 'fence-sitters' key to improving Queensland's COVID-19 vaccination rates before state opens up
The Queensland government needs to do more to target "fence-sitters" and smarter, stronger marketing strategies are needed to boost vaccination uptake and get the state over the finish line before borders reopen, experts warn.
While Australia has reached the 80 per cent full vaccination target of those over 16, Queensland is still playing catch-up.
Queensland is expected to reach the 80 per cent single-dose COVID-19 vaccination of those over 16 milestone today — the rate currently sits at 79.6 per cent.
Queensland COVID-19 snapshot
In the past 24 hours:
Locally acquired cases: 0
Other sources: 1
Tests: 8,121
Queensland's vaccine rollout (percentage of those aged 16+):
First dose: 79.6 per cent
Second dose: 67.4 per cent
Latest case information from Queensland Health.
According to the latest figures, 67.4 per cent of Queenslanders aged 16 and older are fully vaccinated.
However, jab rates in regional areas are still lagging behind – and time is of the essence.
The Queensland government released its roadmap to reopening the state's borders last month, but this has not resulted in a notable spike in vaccination uptake.
In the past week, Cairns has had a 2.1 per cent increase in first doses, central Queensland recorded growth of 2.5 per cent and Ipswich 2 per cent.
The Gold Coast recorded first dose growth of just 1.8 per cent.
Today Premier Annastacia Palaszczuk announced there will be greater freedoms granted to Queenslanders fully vaccinated against COVID-19 from next month.
Marketing experts suggest appealing to 'FOMO'
Griffith University consumer behaviour expert Joy Parkinson said government efforts should focus on convincing "fence-sitters" or the vaccine-hesitant.
"There's always a certain part of the population that are really hard to get to – to change their behaviours, whether that's to get them to give up smoking or to even wear a seatbelt, they're hesitant," she said.
https://www.abc.net.au/news/2021-11-09/qld-coronavirus-covid-vaccination-first-jab-80-percent-marketing/100602198
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