The blue people on the shirt he was wearing come to mind here…

Astroworld staff were instructed to refer to dead concert-goers as "Smurfs," according to a 56-page security and emergency medical response plan obtained by CNN and authored by Austin, Texas-based concert promoter Scoremore.

https://www.chron.com/culture/article/Travis-Scott-Astroworld-security-Smurfs-16605410.php

I find it of interest… that his likeness was used at the main gate as a "portal"… does he then consider himself the portal on the shirt that people are walking through…? Enter his world… and become a "demon"?