https://en.wikipedia.org/wiki/Ford_Models>>1497688
https://en.wikipedia.org/wiki/Gerard_W._Ford
https://en.wikipedia.org/wiki/Katie_Ford_(CEO)
this is a nice rabbit hole to go down
Prior to Ford's innovations, models generally handled their own bookings and billing individually.[2] In the 1970s, Ford created the first contracts for models to represent specific brands exclusively, securing higher fees for the models. He negotiated the first such contract for Lauren Hutton to represent Revlon in 1974.[
katie ford is married to andre balzacs ceo of the standard hotel