While I am having difficulties trusting the plan, the answer you are looking for would be something along the lines of “you have to show them”.
Covid isn’t as deadly as they say and the vaccines aren’t as deadly as others say. However, if you can convince people the cold is deadly you can convince them the vaccine is deadly. If something out there can “show” folks vaccinating themselves or their kids was a bad choice, even if statistically it was irrelevant, that would trigger the awakening we await.
Not sure if it will actually arrive or what the delivery mechanism is for that red pill. But folks being so personally impacted/betrayed would hypothetically break through the trust they currently have in the establishment.