Anonymous ID: ee0c0d Nov. 18, 2021, 8:55 a.m. No.15027571   ๐Ÿ—„๏ธ.is ๐Ÿ”—kun   >>7579 >>7614

ELEMENTS AND PRINCIPLES OF LAYOUT

9-14. There are several elements common to all visual products, which are

called the elements of layout. Although they apply in every case to paper

media, the same basic principles apply to novelties, durable goods, and

complex visual products (a magazine). The elements of layout should not be

ignored, even in areas where at first glance PSYOP personnel may think the

elements do not apply, such as graffiti, E-mail PSYOP messages, and cell

phone text messaging. The following items are the common elements of

layout of visual products:

โ€ข Format. It is the presentation of visual products in a manner to which

the audience is accustomed. Unfamiliar formats may detract from

credibility, as well as be incomprehensible to a TA.

โ€ข Display lines. These include the headline, subheadline, and caption.

They should attract attention and enhance the message.

โ€ข Headline. It must gain the readerโ€™s attention. It must also be easily

read, quickly understood, and provocative. It is in large type at the top

of the article and contains a quick message.

โ€ข Subheadline. It bridges the gap between the headline and the copy text.

It is smaller type than the headline, but larger than the body of text.

 

โ€ข Captions. These explain illustrations.

โ€ข Illustrations. They aid the nonreader. They enable the reader and

nonreader to visualize the message without reading the text.

Illustrations should contrast with the background so that they are

recognizable at distances and tied to the text.

โ€ข Copy text. This expresses the printed materialโ€™s line of persuasion. It is

a discussion or justification of the appeal, and it is written at the level

of the TA. It is critical that this text be correctly translated.

โ€ข White space. As the name implies, this is the area not used by other

format items. PSYOP personnel must keep white space to a minimum.

The opponent of any PSYOP message can use white space to negate or

reverse the intended message.

Anonymous ID: ee0c0d Nov. 18, 2021, 9:01 a.m. No.15027597   ๐Ÿ—„๏ธ.is ๐Ÿ”—kun   >>7610 >>7663

NEXT BIG THINGS IN TECH

 

Thanks to CRISPR, this at-home COVID-19 test is both fast and accurate

 

Sherlock Biosciencesโ€™ first-ever use of CRISPR in a diagnostic has huge potential for at-home COVID-19 testing and beyond.

 

https://www.fastcompany.com/90693993/sherlock-biosciences-at-home-covid-test-crispr

Anonymous ID: ee0c0d Nov. 18, 2021, 9:02 a.m. No.15027604   ๐Ÿ—„๏ธ.is ๐Ÿ”—kun   >>7613

NEXT BIG THINGS IN TECH

 

Upside Foods thinks the future of meat involves animal cells, not animals

 

This startupโ€™s tech creates food such as chicken breast using bioreactors. Now it must scale it up into a business that can compete with meat as we know it.

 

https://www.fastcompany.com/90694344/upside-foods-cultivated-meat-chicken