Theory…
President, then a humble businessman, Trump obviously seems very woke around 2012/13. I think the Patriots wanted Ron Paul to go against Obama, but underestimated how powerful the MSM still was, and besides, Paul isn't the most exciting man. They look ahead to the next election, and approach Trump to be their guy to beat Clinton. In my opinion, this thing has probably been in the works since at least Bush, but really got moving once internet availablity and alt news came of age, around the beginning of this decade.