Have been wondering for a few years if that has something to do with the apostrophe fuckery epidemic. See plurals apostrophised literally everywhere (including fancy advertising & signs in front of businesses), but actual possessives and contractions consistently become plurals…
Probably depends on age/country/region?
Head for the mountains https://youtu.be/v3CCykBDbVQ
Didn't realize that was a parody of the popular '80s commercial, kek