Why does the media elevate some and destroy others?

What about when they switch, e.g. why did they turn against Weinstein after protecting him for years?

How did Michael Jackson go from a media darling in 1990 winning awards every other week to a predator monster with weekly scathing parody's on cable in 1993?

My decode on this subject and many related things. https://decodingsymbols.wordpress.com/2022/01/13/fallen-faces-mj-culkin-willard/