Conversational implicature
Grice was primarily concerned with conversational implicatures. Like all implicatures, these are part of what is communicated. In other words, conclusions the addressee draws from an utterance although they were not actively conveyed by the communicator are never implicatures. According to Grice, conversational implicatures arise because communicating people are expected by their addressees to obey the maxims of conversation and the overarching cooperative principle, which basically states that people are expected to communicate in a cooperative, helpful way.[10][11]
The cooperative principle Make your contribution such as is required, at the stage at which it occurs, by the accepted purpose or direction of the talk exchange in which you are engaged.
The maxims of conversation
The maxim of Quality
try to make your contribution one that is true, specifically:
(i) do not say what you believe to be false
(ii) do not say that for which you lack adequate evidence
The maxim of Quantity
(i) make your contribution as informative as is required for the current purposes of the exchange
(ii) do not make your contribution more informative than is required
The maxim of Relation (or Relevance)
make your contributions relevant
The maxim of Manner
be perspicuous, and specifically:
(i) avoid obscurity
(ii) avoid ambiguity
(iii) be brief (avoid unnecessary prolixity)
(iv) be orderly — Grice (1975:26–27), Levinson (1983:100–102)
Standard implicatures
The simplest situation is where the addressee can draw conclusions from theassumption that the communicator obeys the maxims, as in the following examples. The symbol "+>" means "implicates".[12]
Quality
It is raining. +I believe, and have adequate evidence, that it is raining.
Moore's paradox, the observation that the sentence "It is raining, but I don't believe that it is raining" sounds contradictory although it isn't from a strictly logical point of view, has been explained as a contradiction to this type of implicature. However, as implicatures can be cancelled (see below), this explanation is dubious.[12]
Quantity (i)
A well-known classof quantity implicatures are the scalar implicatures. Prototypical examples include words specifying quantities such as "some", "few", or "many":[13][14]
John ate some of the cookies. +John didn't eat all of the cookies.
Here, the use of "some" semantically entails that more than one cookie was eaten. It does not entail, but implicates, that not every cookie was eaten, or at least that the speaker does not know whether any cookies are left. The reason for this implicature is that saying "some" when one could say "all" would be less than informative enough in most circumstances. The general idea is that the communicator is expected to make the strongest possible claim, implicating the negation of any stronger claim. Lists of expressions that give rise to scalar implicatures, sorted from strong to weak, are known as Horn scales:[13][15]
⟨all, many, some, few⟩
⟨…, four, three, two, one⟩ (cardinal number terms)
⟨always, often, sometimes⟩
⟨and, or⟩
⟨necessarily, possibly⟩
⟨hot, warm⟩
etc.