i'd focus on highlighting one's personal strong points
attacks are what the left does and the petty right
highlight the reasons the person is running
the fact they're not backed by big corporate money
djt basically gave everyone, real americans, a blueprint for how to do it
running on cutting back gov overreach
make america home again
what made 45 so popular was he came across as someone you could invite to a bbq and hang out with and took no bullshit but was also a professional and leader when needed