What role played Edelman PR's 200-plus member public affairs team to generate global fear, panic, and hype during the covid pandemic?

https://archive.ph/PeMgJ

On Feb. 25, 2020, Kirsty Graham joined Richard Edelman's (pictured) PR firm from Pfizer to bolster Edelman's public affairs offering around the world.

Ms. Graham joined Edelman after 10 years at Pfizer where she served most recently as senior VP of corporate affairs.