SO baked in.
NYT, PBS, CNN, MSNBC, CBS, FOX, BBC, Reuters, AP, etc…
They define what most people accept as reality.
If one floats a story, another corroborates, and rest chime in…it’s suddenly reality. God’s Spell to some.
If a story is ignored, ridiculed, censored, or declared “Debunked”.. it is suddenly a nothing burger thrown down the memory hole.