The Masonic Shoe also called the Blue Slipper, is symbolic of a physical confirmation of a spoken deed.
To unloose one's shoe and give it to another was the way of confirming a contract in ancient times.
The digital native brand welcomes two ex-Israel Defense Forces specialists to its team as part of the acquisition
Beauty brand Il Makiage has acquired AI, data science and algorithm specialist NeoWize.
Through the deal, the US direct-to-consumer brand aims to improve the optimisation of its website, which features linked influencer content with shoppable make-up looks.
Oran Holtzman, CEO of Il Makiage, said: “Il Makiage is laser-focused on staying at the forefront of the intersection of beauty, technology and data science.
https://www.cosmeticsbusiness.com/news/article_page/Beauty_brand_Il_Makiage_acquires_Israeli_tech_start-up_NeoWize/160313
https://www.spoiledchild.com/