dChan
Anonymous ID: 02420a April 15, 2022, 8:41 a.m. No.16081382   🗄️.is đź”—kun   >>1391

Power Over Profits: Here’s The Dirty Little Secret Behind The Media’s True Business Model

 

What if the true goal of a media conglomerate is not to produce a reliable and entertaining news service tailored to its audience, but rather to influence that audience on behalf of third parties? What if the purpose of a media company is not to be profitable for its own sake, but influential for the sake of others?

 

Although in some cases this is a metaphor, it captures a very important feature of how the media and our country function. For a media empire operating at the highest levels, the influence it wields on the public’s mind is far more valuable to the ruling power structure than any self-contained profit that could be generated by optimizing their news product to suit the taste of the audience.

 

This does not mean that profit is irrelevant to a media company. In Tucker’s case, his stratospheric ratings are a great tool of leverage, and without profit, a company must continually court new investors. But the point remains that for a serious media enterprise, profit is always secondary to influence.

 

Just as a social media company’s true product is its user data, the true product of a major media company is the flow of narratives that shape the perception of reality. Wielding influence over the public mind will always be more valuable than any profit that could be generated by optimizing the news to suit public tastes.

 

Twitter was allowed to operate at such a massive loss because it has a profound influence on shaping narratives that in turn influence the population.

 

Major media companies are not about profits, but influence — there is no “marketplace of ideas” that functions in the way people might imagine. And this applies to any industry that has a profound effect on the narratives and beliefs that shape the public’s perception of reality, including movies and video games.

 

In our increasingly corrupt society, every institution is a scam, and there is often a vast disconnect between the generally understood purpose of an institution and its actual purpose. Entire belief systems are generated to obscure this disconnect — and this where ideology comes into play.

 

The nice-sounding “ideology” of free-market fundamentalism serves to obfuscate the rapacious nature of oligarchs who operate beyond the bounds of any of the rules described in this naïve economic worldview. Communism and socialism, similarly, are ideologies that serve only to obscure the ulterior interests of the very same oligarchs and the very same corrupt ruling class.

 

Our observation about the media thus points to an interesting conclusion. The media’s job is to use its profound influence to ensure that the masses interpret political and cultural events though the distortive lens of ideology. Ideology is a “mediator” that separates the true nature of an institutional scam from the public’s perception of it, and the role of mainstream media is to maintain the dominance of ideology as the lens through which the public interprets reality.

 

I cant post tye link but you can go to Darren J Beatie’s twitter to find it

Anonymous ID: 02420a April 15, 2022, 9:48 a.m. No.16081791   🗄️.is đź”—kun

Soy destroys the brain, don’t eat soy

 

Once again psych evaluations and background research on any employee that stays at Twitter when Musk buys it.

 

https://twitter.com/omriceren/status/1514676709349634057?s=20&t=vjco-z59lVcJIhWd2-ddHg